This "power of the group" is one of the reasons I share the Follower's button as a "secret." Consider this:
-When a new reader visits your blog, you have only moments to hook them to your cause. They won't spend enough time reading through your archives to find your voice and passion. They'll take a look at your most recent post or two. If they like your posts, or your blog title, or something resonates, they may just come back another time. But, what if during their time on your site, they see that you have 100 or 200 followers? Now they know that Aunt Pip and your Grandma Edna aren't the only one who finds you fascinating and funny. There are hundreds of people who have discovered you and like you enough to regularly stop by and see your latest antics.
-Once in sixth grade, a teacher yelled at our science class so hard her face turned pink and I saw her pop a blood vessel in her eye. After the rant, she stood at the head of the classroom, stonefaced and seething while the rest of us sat in complete.dead.silence. The silence lasted for minutes (hours!) and I knew that someone had to break the silence, else we'd all be stuck there like statues in our seats until our parents came in the dead of night and pried us from our frightened reverie. If that were to happen, there was no doubt in my mind that Ms. Crew would still be there in front of us, staring at us with her icy eyes.
I raised my hand. I could feel my fingers trembling uncontrollably, my breath caught in my throat.
"Yesssss?!" Ms. Crew hissed.
Gathering every ounce of oxygen I could suck in from that lifeless room, I whispered, "I think we're all ready to proceed with the lesson now. Thank you for correcting us."
"Very well," she remarked then turned toward the board and began teaching the lesson as if nothing had happened. We all breathed a collective sigh of relief. It took a full five minutes to catch my breath and still my fluttering heart. Saying that single sentence was one of the most frightening moments of my whole life. Me, lifting voice and hand high above a quiet crowd.
This is the second lesson of the Followers widget. Despite our greatest grown-up intentions, it's sometimes scary to do things alone. You feel so oddly conspicuous. So open to prying eyes (so accessible to spitting teachers). When a box full of blog Followers sits atop your blog, it offers a community welcome to anyone else who may consider joining.
-Which leads me to the biggest Cheeky Secret of the day: place your Followers widget in the upper left hand corner of your blog. If you don't have an upper left hand corner, place it in your upper right hand corner. Having it one of those locations works wonders. Why? Because of the power of the group but ALSO because of the power of suggestion. When a potential reader sees your Followers widget, they now have the option to put their face up there with others who like your blog.
The very best thing about the Followers widget? It doesn't just offer you as a blogger benefits, but extends a helping hand to your followers, as well. When a reader becomes a follower via your widget, their profile picture will (for a time, at least) be posted in the most visible location on your blog. This means that a direct link to their profile and site can be accessed by any interested reader who visits your site. And, who knows, maybe--just maybe--that reader will become a follower of one of your followers.
See, group conformity can be a beautiful thing!
Happiest Blogging, Friends.
1 comment:
I am trying to learn as much as I can here. This is such awesome advice--and makes so much sense.
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